Click here for our printable action guide.

Each year, more than 65 billion sentient beings are brutalized and killed in the world's animal farms and slaughterhouses. On World Farm Animals Day, caring people across the globe take action on behalf of these innocent animals.

This year, we're encouraging activists to join FARM's innovative Pay Per View campaign. Pay Per View is an innovative new outreach strategy where activists set up in public, busy locations and offer people $1.00 to watch a 4-minute video about the horrible treatment of animals on farms.

FARM will provides our volunteer grassroots activists and local organizations with the best equipment for the job and we'll cover the cost of each dollar handed out, making Pay Per View an accessible form of outreach for anyone.

If Pay Per View isn't right for you this year, don't worry! We encourage all video outreach, and we have a whole host of popular activities including leafleting, information tables, lectures, marches, walks, fasts, and memorial services. For a more dramatic effect, stage a die-in, hold a vigil or protest, have a cage-in or video screening in a public place, or include civil disobedience as part of your observance.

Don't miss this chance to be part of an international day of action to raise awareness about the moral injustices, environmental devastation, and public health hazards that result from animal agriculture!

Register Your Event

Register your event today. Even if you haven't finalized your activities, let us know your interest. You can update your plans as the details unfold. You can register online or by calling 888-FARM-USA (327-6872)

Benefits of registering with us:

Plan Your Event

Each event should be designed to draw maximum public and media attention to animal suffering through content, location, drama, and timing.

Basic materials for this observance include posters, stickers, and handouts included in the WFAD Event Pack, which is available for free when you register your event.

Location is crucial. Choose places with large concentrations of people, such as fast food outlets, shopping centers, downtown plazas, or student unions. City and state capitals tend to be downtown, get lots of foot traffic, and make for great photo-ops. Slaughterhouses provide dramatic backdrops; while they are not ideal for vegan outreach because they are often not easily accessible to the public or the media, a protest or vigil in front of a slaughterhouse can send a powerful message.

The dramatic element may be inherent in the type of event, as is the case with street theatre, banner drops, vigils, and civil disobedience. Posters, signs, and banners provided by FARM, as well as costumes, cages, balloons, and funeral props, can also be used to achieve this effect.

Timing the event involves balancing volunteer availability (evenings and weekends) with maximizing passerby traffic (weekday morning or evening communting rush or lunch hour) and meeting media deadlines (before 3 pm). A weekday lunch hour generally provides a good compromise. Although the official date of WFAD is October 2, your events can be scheduled anytime throughout October to better suit your schedule.

Find out more about planning your event.

What You Can Do - A Look at Different Activities

Playing a video to expose standard farming and slaughter practices is a sure way to simultaneously grab attention and create awareness. Videos can be added to nearly any other activity, such as cage ins, protests, and information tables. Click here to find out more about playing videos.

If you want include a Pay Per View component at your event, please read more and then get in touch!

If you want to show a video, but are not yet ready to do a Pay Per View event, we will still send you a free DVD when you register your event, and you can even receive a free portable DVD player from WFAD partner A Well-Fed World!

Information tables require relatively little planning and allow activists to engage the public in meaningful, one-on-one dialogues. Pick a popular location and busy time of day, get a permit (if necessary), then show up with WFAD display materials and handouts.

Info tables are much more effective with an interesting draw, such as a video or free food. We strongly encourage staging info tables with a feed-in or Pay Per VIew station.

Protests and demonstrations are great ways to express outrage towards society's disregard for (or an establishment's treatment of) animals. If you are working on a campaign in your area, consider incorporating it into World Farm Animals Day.

Click here for detailed information on staging a protest or demonstration.

Leafleting is a simple activity, as it requires no permits, no equipment, and little planning. Make the most of your efforts by hitting high-traffic areas at the busiest times. Popular locations are fast food outlets at lunch time and college campuses between classes, but any busy area will do. Leaflet any occasion with your choice of our free colorful postcard-sized handouts.
Vigils and memorial services are somber events that focus attention on the losses suffered by each individual animals slaughtered by agribusiness each year. These events can be as elaborate as funeral processions or as straightforward as candlelight vigils.
Click here for more info.
Die-ins are a visually powerful and symbolic form of protest where activists lie motionless in a public area. They have traditionally been used to protest nuclear proliferation and, more recently, the war in Iraq. World Farm Animals Day die-ins take a stand for animals, whose suffering is invisible and publicly denied. Click here for details.
Cage-ins are an excellent way to bring attention to the plight of animals raised and killed for food. They work very well in conjunction with videos and can attract media attention. Click here for details.

A banner drop involves the placement of a large banner in a public area. It's a quick way to spread your message to the masses and can be done with just a few people. Check out our guide to banner drops (coming soon), and keep in mind that the legality varies by location. Information about local laws and civil disobedience will be coming soon.
Exhibits are basically the unstaffed version of an information table, typically ranging from one week to one month. Libraries and student unions are popular locations for exhibits, which tend to be more visual than information tables. Display materials, including books, are usually under protective glass cover, while handouts are available to passersby.

Feed-ins demonstrate the benefits of a cruelty-free diet through delicious vegan food. Offer samples of meat-alternatives at a busy downtown intersection, feed the needy, or conduct a workplace event for your co-workers. Offering food samples works well in conjunction with leafleting or an info table.
A great resource is VegFund.org. Veg Fund provides funding for vegan food, serving supplies and any table/booth fees. They also provide ideas on venues, recipes, and educational literature.

If you’re short on time, simply drop our colorful WFAD handouts off at various locations throughout your community to spread the word. Locations can include animal shelters, vet offices, libraries, universities, health food stores, or anywhere else you see fit.



Additional Ideas

  
Get Creative! Use your imagination to raise awareness. Just a few ideas include human meat package displays, a human slaughter exhibit, interesting artwork with a message, or anything else you think will be effective in capturing attention for the cause. Check out FARM's 2007 Stages of Meat demo.
Support an ongoing campaign: You can theme your World Farm Animals Day activism around a national campaign, such as PETA's Kentucky Fried Cruelty demonstrations. Another option is to tie WFAD into a local campaign, such as an effort to veganize a school cafeteria. Making your campaign part of an international day of action makes it much more news-worthy.
Ads and Billboards send a powerful message to thousands. Individuals and organizations that wish to contribute funds instead of or in addition to their time, can sponsor newspaper ads, bus cards, or billboards. Call 888-FARM-USA for details.
Web banners: Help us publicize the World Farm Animals Day message by posting a WFAD banner on your website. Click here to find out how.

Social Networks: Join FARM on Facebook and Twitter to stay on top of our updates! If you're on Twitter, make sure you "tweet" about World Farm Animals Day with the hashtag #WFAD.

Donations: If you are unable to hold an event of your own this year, please consider supporting the efforts of other grassroots activists by making a donation. Sponsor a WFAD billboard! Click here for details.